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World's Largest Hawkeye Tradeshow

Inside the Exhibition Hall of the Hyatt Regency

FREE and Open to the Public.

This is the place where fans of all ages see the latest and greatest Hawkeye swag, interact in family-friendly activities throughout the day, and get fueled with Hawkeye energy from exhibitors all across the region.

Best of all, it is FREE and open to the public!

With over 60 booths, the tradeshow has everything a Hawkeye fan could ever want, and more! From yard signs to artwork, apparel to collectibles, the tradeshow bleeds black and gold all day from 10:00AM – 8:00PM in the Exhibition Hall of the Hyatt Regency Hotel & Conference Center.

This tradeshow is a Hawkeye fan’s dream and it’s all for YOU!

The Kids Zone, will feature a bounce house. This year, the Kids Zone inside the tradeshow will be open 10am-8pm! We will also have a separate Kid Zone available at 1pm in the High Porch Block Party

Don’t forget to visit our Tigerhawk Stage, presented by GreenState Credit Union within the Tradeshow. We have a full schedule of programs and activities going on throughout the day that you won’t want to miss!

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Interested in being a 2021
FRYfest Tradeshow Vendor?

Tradeshow Sign up

All vendor registrations are subject to approval by UI Trademark Licensing. Only licensees in good standing will be approved.

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FRYfest staff will follow up with an invoice for the applicable booth fee

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