The 2017 theme will be announced later this spring. Past themes are listed below.

2016: Hawkeye Rivalries
2015: America Needs Farmers
2014: Quarterbacks of Hayden Fry
2013: Hawkeye Fans
2012: Iowa vs. ISU Rivalry
2011: This is Your Life: Dan Gable
2010: Forest Evashevski
2009: Hayden Fry