FRY fest was created in 2009 as a collaborative effort between the Iowa City/Coralville Area Convention & Visitors Bureau, City of Coralville, and University of Iowa Athletics to kick-off the football season, draw visitors’ attention to the community, and improve the quality of life for residents of the Iowa City/Coralville Area. The event is named after one of the greatest Hawkeyes of all time and the man who is responsible for bringing the TigerHawk to the University of Iowa, Hayden Fry.
FRY fest is a one-day ‘Celebration of all that is Hawkeye’ to kick-off the Hawkeye athletic seasons the Friday before the first home football game. With over 20,000 members of Hawkeye Nation in attendance, it is quickly becoming a tradition for fans to travel to Coralville, Iowa each year to take part in the festivities. The event also serves as a fundraiser for the City of Coralville with proceeds of the concert and beverage garden funding Coralville’s Fourth of July Celebrations.
Its first five years have included the honoring of Hayden Fry, Forest Evashevski, Dan Gable, the renewal of the 35th Anniversary of the University of Iowa versus Iowa State University football rivalry, and a tribute to the fans. The event has also involved street renaming ceremonies, “The World’s Largest Hawkeye Tradeshow,” a tailgate and show and shine car show, autograph sessions with coaches and former athletes, a Hawkeye pep rally, outdoor concerts, food vendors, and a fully-staged, live production honoring Dan Gable. The festival’s most popular accomplishment was breaking the Guinness World Record for the Largest Hokey Pokey Dance with 7,384 participants in 2010.
August 29, 2014 will mark the 6th Annual FRY fest. We hope to see you then!